4 Reasons Why Diversity Matters in the Creative Process
he familiar is comfortable. It's why humans flock to people with the same interests. Unfortunately, familiar ground isn't a good place to foster an environment of creativity.
Being around individuals who differ from us makes us more diligent and creative. When team members have different backgrounds and skill sets, everyone performs at a higher level. Engagement levels increase and innovative ideas and products are the results. In today’s ever-changing world, innovation is the main competitive edge for every business. Get it and keep it by using a diverse team to inspire new ideas and jumpstart the creative process.
Why Does Diversity Matter in the Creative Process?
Thinking outside the box requires a critical mind. A mind that can establish connections between 2 or more pieces of information to create a new idea. The problem is that we humans form attachments to our mental habits. The human mind thinks in the same patterns. Compound this issue with the fact we turn to experiences when looking for solutions. These patterns of thinking restrict our way of thinking.
Diversity in the creative process simulates divergent thinking on a larger scale. It’s a free-flowing, spontaneous process. When it’s complete, it generates ideas by connecting seemingly unrelated pieces of information.
Additional reasons diversity matters in the creative process include:
1. Diversity breeds empathy
Customers have a lot to choose from in terms of different brands and products. The companies that stand out represent them and their values. Diverse teams are more able to empathize with a wider, more diverse consumer base. They know how to relate to marginalized customers. Their campaigns remove the barriers that keep this customer base from engaging with brands. A campaign with input from diverse team members must consider many factors. This consideration helps your company better connect with your customer base. This connection leads to a stronger and longer-lasting type of brand loyalty.
2. Diverse agencies have more experiences to draw inspiration from
A diverse creative agency is more likely to attract new markets with their content. Diversity widens and deepens the well of experiences a team draws upon when brainstorming. Every employee has unique experiences and processes things differently. This means the ideas the team generates are as diverse and broad as the personalities within. The final product is an interesting, unique, and creative piece of art for your customers to enjoy.
3. Diversity promotes new thinking
Being around people who think like us causes us to think that we all share similar perspectives. These perspectives stop us from processing information effectively. They also hinder innovation and creativity. A campaign with input from diverse team members must consider many factors. This consideration helps your company better connect with your customer base. This connection leads to a stronger and longer-lasting type of brand loyalty.
4. Diverse teams work harder
In a diverse group, each individual expects differences in perspective and opinion. They assume they’ll have to work hard to agree. To reach a consensus, individuals work harder on diverse teams, both on social and cognitive levels. This hard work often leads to better outcomes. If companies are to innovate, grow and change, they need access to diverse teams.
Diverse workforces help companies achieve long-term success in over-competitive markets. Not only does this boost creativity, but it also fosters an environment full of novel perspectives. This leads to better problem-solving and decision-making. In this way, diversity in the creative process improves the bottom line for organizations. Another consequence of diversity is breakthrough innovations. Diverse partnerships leverage each other’s strengths and disrupt their industries. They create incredible solutions that help companies stay ahead of the competition.
Digital media is the hottest format now and for the foreseeable future. It’s time for your company to take full advantage of this medium to reach your audience on a visceral level. At Chosen Few Media, we know cultural diversity boosts innovation and creativity. Contact us today and we will show you how.
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Mando Luttrell
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Casey Mallep
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