This will hide itself!
Enhancing Philanthropic Engagement for The Wellstar Foundation's Starlight Grand Gala
Chosen Few Media, a seasoned film production company with a healthcare focus, undertook a project to create emotionally resonant videos for The Wellstar Foundation's Starlight Grand Gala. The objective was to deeply connect with donors and community partners, encouraging substantial contributions towards pediatric service advancements within the Wellstar Health System.
The Wellstar Foundation
Enhancing Philanthropic Engagement for The Wellstar Foundation's Starlight Grand Gala
01
Challenge
The Wellstar Foundation, renowned for healthcare innovation and significant charity care in Georgia, required compelling visual narratives to engage donors and community partners at their most crucial fundraising event. The challenge was to create content that not only informs but also emotionally connects with a philanthropic audience, prompting them to act.
02
Approach
Understanding the importance of the 'why' behind actions and decisions in healthcare, our team dedicated itself to capturing the essence of Wellstar's impact. This involved:
Deep Engagement with Clients: During filming, our team focused on building a rapport with patients, caregivers, and Wellstar staff to uncover the core of their experiences and motivations.
Emphasizing the 'Why': We delved into the reasons behind caregivers' dedication to pediatric care and the gratitude of families affected by Wellstar's services, ensuring these themes were central in our storytelling.
Solution:
To effectively reach and influence donors and community partners, Chosen Few Media implemented a strategic content creation plan, involving:
Scripting and Story Development: Crafting narratives that powerfully conveyed the impact of Wellstar’s pediatric services and the heartfelt dedication of its team.
Interviewing and Filming: Conducting in-depth interviews with more than 15 subjects, focusing on the emotional journeys and transformative experiences associated with Wellstar’s care.
Technical Production and Post-Production: Ensuring the highest quality of visual and auditory storytelling to enhance the emotional impact of the narratives.
Execution:
Over eight weeks, the team produced six compelling videos showcasing:
Impactful Patient and Family Stories: Bringing to light personal stories that exemplify the life-changing care provided by Wellstar.
Dedication of Caregivers: Highlighting the passion and commitment of healthcare professionals, providing a human face to the services offered.
Community and Innovation at Wellstar: Demonstrating how Wellstar's advancements in pediatric care have tangibly benefited the community.
03
Results
The videos played a significant role in the success of the Starlight Grand Gala:
Fundraising Achievement: The gala successfully raised over $1 million, a testament to the videos' ability to connect with the audience.
Enhanced Engagement: The storytelling approach effectively resonated with donors and community partners, leading to increased philanthropic involvement.
Strengthened Community Ties: The videos helped cement Wellstar's image as a compassionate and innovative leader in pediatric healthcare.
04
Conclusion
The project highlighted Chosen Few Media’s expertise in creating content that not only tells a story but also forms a heartfelt connection with its audience. Through focusing on the 'why', the videos were instrumental in bridging the gap between healthcare providers and the philanthropic community, leading to a successful fundraising event for the Wellstar Foundation.
