This will hide itself!
Chosen Few Media's Dynamic Commercial for Spectracide's Weed Stop® For Lawns
Spectracide® Weed Stop® For Lawns is a renowned product in lawn care, known for its effectiveness in controlling over 460 types of weeds without harming the lawn. Targeted towards homeowners who take pride in maintaining their lawns, Spectracide offers a solution that provides visible results in as little as three hours, emphasizing ease of use and efficiency.
Spectracide
Chosen Few Media's Dynamic Commercial for Spectracide's Weed Stop® For Lawns
01
Challenge
Spectracide approached Chosen Few Media to enhance their creative via our expertise in high-speed and motion control filming. They wanted to create a commercial that had a look and feel that would distinguish their Weed Stop® For Lawns product from competitors. The goal was to craft a fun, memorable advertisement that portrayed the product users as confident and capable, reinforcing the brand's position as a leader in lawn care solutions…all by leveraging advanced motion control filming technology.
02
Approach
Creative Concept and Filming Strategy
Superhero Theme: Developed a concept featuring a modern-day mom with superhero-like organizational skills tackling her backyard's weed problem.
High-Speed and Motion Control Filming: Used a Phantom high-speed camera combined with a BOLT on track robotic arm to capture extreme close-ups and smooth, slow-motion movements, highlighting the product’s effectiveness and ease of use.
Cinematic Storytelling
Empowering Visuals: Focused on creating empowering imagery of the protagonist, showcasing her as a leader in lawn care, akin to a superhero.
Dynamic Filming Techniques: Employed advanced filming techniques to create engaging and dynamic visuals, emphasizing the product's quick and effective action.
03
Results
The commercial was a resounding success, effectively communicating Spectracide's brand message and setting the product apart from its competitors. The use of high-speed camera technology and motion control robotics resulted in a fun and engaging advertisement that resonated with the target audience. This innovative approach reinforced Spectracide Weed Stop® For Lawns as a powerful, reliable solution for lawn care, positioning the users as confident and in control.
04
Conclusion
Chosen Few Media's creative and technical expertise in producing this commercial for Spectracide Weed Stop® For Lawns highlights our ability to bring a unique and impactful perspective to product advertising. Our approach not only showcased the product's features but also elevated its users, creating a memorable and empowering narrative that aligns with the brand's values.
