This will hide itself!
Content Strategy for Wellstar's Center for Health Equity
Wellstar Health System, a prominent healthcare provider in Georgia, is dedicated to providing world-class personalized care with a strong focus on health equity. Through the Wellstar Center for Health Equity, Wellstar commits to making healthcare accessible and equitable for all, regardless of circumstances.
Wellstar Health System
Chosen Few Media's Comprehensive Content Strategy for Wellstar's Center for Health Equity
01
Challenge
Wellstar approached Chosen Few Media with an expanded project scope, requiring the production of multiple videos for different initiatives: "Passport to Health," "Women's Health Service Line," and "Nourish to Flourish." These videos needed to not only inform but also resonate deeply with diverse audiences, highlighting Wellstar’s commitment to health equity and community partnerships. Chosen Few Media was tasked to develop a strategic content plan that would align with Wellstar's existing events and initiatives, maximizing the return on investment through comprehensive storytelling and strategic dissemination.
02
Approach
Content Strategy Development:
Six-Month Plan: Developed a detailed six-month content strategy plan, aligning with Wellstar's existing calendar to enhance their narrative and outreach without starting from scratch.
ROI Focus: Aimed to maximize awareness, impressions, and engagement within the allocated budget, ensuring every piece of content delivered value.
Production Execution:
Multi-Event Filming: Utilized three key events to create diverse content, including three long-form and several short-form videos for distribution across various channels.
Snackable Content: Filmed interviews with Wellstar employees and community partners to have the option to create snackable content for regular social media engagement.
Intentional Filming: Approached each shoot with the intention to yield multiple content pieces, maximizing the impact of each filming day.
Specific Video Highlights:
"Women's Health Service Line":
Focus: Highlighted the equity focus of Wellstar's Women's Health Service Line and community partnerships.
Key Features: Covered financial scholarships, educational resources, support groups, and community outreach initiatives.
"Nourish to Flourish":
Goal: Showcased Wellstar's efforts in healthy eating education to reduce colon cancer risks.
Details: Captured community events, educational sessions, and distributions of colorectal cancer screening kits.
Passport to Health":
Objective: Illustrated the journey of community members in Wellstar's Passport to Health program, emphasizing health literacy and access.
03
Results
The comprehensive content strategy developed by Chosen Few Media significantly enhanced Wellstar’s communication and outreach efforts. By integrating content production with Wellstar’s existing calendar, Chosen Few Media provided a cohesive narrative across multiple platforms, amplifying the message of health equity. The diverse range of content produced not only raised internal and external awareness of Wellstar's initiatives but also demonstrated the tangible impact of their programs on the community.
04
Conclusion
Chosen Few Media’s collaboration with Wellstar exemplifies our expertise in strategic content planning and production, especially in the realm of healthcare storytelling. Our approach to content creation — focused on maximizing ROI and aligning with client objectives — ensures that each project we undertake not only tells a compelling story but also delivers tangible results.
