Spectracide Weed Stop For Lawns is a lawn care product that is used to kill over 470 types of weeds. The brand wanted to create a fun, memorable spot that could separate their product from the competition.
A modern day Mom with superhero-like organizational skills effortlessly takes control of her backyard that has gotten out of hand. Once she thinks she has everything under control, she notices a weed problem. However, our superhero Mom holds the power to get rid of them!
To achieve the extreme close-ups, combined with slow-motion and smooth movements, we used a Phantom high speed camera with the BOLT on track robotic arm.