The “Why” Not the “What”: How to Craft a Great Branded Story
W hat makes a story great? Is it the characters? The plot? The setting? Or is it something found on a deeper level that inspires and captivates the audience, leaving the memory of the story stamped permanently in their minds? For brands, content creators, and filmmakers, a compelling story
Storytelling Components Every Content Needs
T he power of a good story goes a long way – especially for online content. It is a subtle way of turning otherwise forgettable and bland web pages or blog posts into captivating pieces. Whether for corporate video, commercials, film, or web copy; storytelling matters. However, what is t
4 Reasons Why Diversity Matters in the Creative Process
T he familiar is comfortable. It’s why humans flock to people with the same interests. Unfortunately, familiar ground isn’t a good place to foster an environment of creativity. Being around individuals who differ from us makes us more diligent and creative. When team members ha
Filmmaking like a winning team
S tep into the locker room of any championship sports team, and you’ll hear all about how important each individual is to the team’s overall success. Everyone has a role to play, and they must perform their role at a high level. The same is true of filmmaking. The director must
5 Key Aspects to Consider When A/B Testing Your Branded Content for More Revenue
W hy do so many businesses invest in content marketing, but only a few reap the total rewards of their efforts? It makes no sense to invest tons of resources into a piece of content that may never bring a positive ROAS or ROI. An effective way to ensure your content is the best for [&helli
