The “Why” Not the “What”: How to Craft a Great Branded Story
W hat makes a story great? Is it the characters? The plot? The setting? Or is it something found on a deeper level that inspires and captivates the audience, leaving the memory of the story stamped permanently in their minds? For brands, content creators, and filmmakers, a compelling story
Storytelling Components Every Content Needs
T he power of a good story goes a long way – especially for online content. It is a subtle way of turning otherwise forgettable and bland web pages or blog posts into captivating pieces. Whether for corporate video, commercials, film, or web copy; storytelling matters. However, what is t
5 Key Aspects to Consider When A/B Testing Your Branded Content for More Revenue
W hy do so many businesses invest in content marketing, but only a few reap the total rewards of their efforts? It makes no sense to invest tons of resources into a piece of content that may never bring a positive ROAS or ROI. An effective way to ensure your content is the best for [&helli
